Negative Keyword Highlighting
 

Negative Keyword Analysis

So your company has been investing in a Pay Per Click (PPC) campaign.

Do you REALLY understand how much traffic and/or revenue this campaign is generating for you?

Or how much of your monthly PPC spend is unnecessary?

HitEye.com provides the most comprehensive statistical analysis on your website available in the market today. Many companies now invest a great deal of revenue and internal resource into implementing a PPC campaign to ensure that their website achieves a high web ranking presence on any or all of the search engines.

Unfortunately the search engines do not completely match the terms together. Therefore your website may be getting traffic coming onto your site through your PPC campaign (and therefore paying for the privilege) that may not be even interested in your company products.

Your HitTEye.com statistical analysis tool will provide a detailed analytical report of each terms used during your monthly PPC campaign, INCLUDING any NEGATIVE KEYWORDS that may have been searched for, and ultimately led to unnecessary (and un-profitable) traffic visiting your website.
Quantifying the Return on Investment (therefore potential cost savings) that can be generated through the website.
Negative Keyword Highlighting

HitEye Website Analytics Screen Shot
This invaluable service for any company currently or even considering implementing a PPC campaign will identify these key areas for you, therefore ensuring that your company completely understands which terms should be highlighted as negative keywords for any future campaigns.
By completing this process this will ensure that your PPC campaign will potentially reduce unnecessary spend (therefore saving your company money) AND also certify that any traffic utilising your PPC services is traffic that you want to be on your website (TIER ONE TRAFFIC), ultimately providing potential customers that will look to generate revenue for your company.
   
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