Business Writing Courses

16-Jul-2009

Not only can poor literacy skills cost your company business by being off-putting to potential customers, it can also cost companies millions of pounds.

Ineffective staff communication skills can result in unclear or inaccurate information being presented, increasing the number of customer enquiries as well as causing many customers to turn to alternative companies.

BT found that by using clearer language in their communication with customers, the number of enquiries from confused customers requesting clarification reduced by 25%.

Many businesses attempt to create a professional image by using jargon and over-complicated language, which alienates and confuses customers.

The good news is that teaching staff to use clearer, more concise language is a small step that can make a very large difference.

Business writing courses are a simple, cost-effective way to teach staff these essential skills, helping them to present information in a professional and clear manner, saving the company time and money by reducing customer queries resulting from unclear communication and company literature.